Feathr Case Study

Discover how Feathr, a fast-growing marketing technology company, used Aidora to manage leave of absence programs across 13 states - with a lean HR team and no prior formal leave system in place.

Quick Stats

• $30,000 + in payroll expenses saved = 4.5X ROI 

• Compliant, scalable process implemented

• Higher employee satisfaction

“In our first year with Aidora, we saw a direct, measurable return on investment. The software helped us successfully offset over $30,000 in payroll expenses through disability and state benefit programs that would have otherwise been left unutilized.I was able to use those savings and the time we gained back to make a case for well-deserved raises for my team!”

Kaitlyn McGowan, Director of Human Resources @ Feathr

About Feathr

Feathr helps mission-driven organizations grow through smarter, automated marketing technology. The Feathr Intelligence platform acts as a built-in campaign strategist - creating data-driven audience segments, guiding ad spend, and keeping teams connected to their warmest leads.

Challenge

Feathr offered a generous 12-week paid parental leave policy, but didn’t have a process to leverage state paid family leave programs to offset those costs.

When Aidora first connected with Feathr, the company had a two-person HR team managing 120+ employees across 13 states, many of which had active paid family leave programs. Kaitlyn, who had recently transitioned from recruiting into her HR leadership role, had limited prior experience managing leaves - and the team lacked bandwidth to navigate state-by-state compliance.

As a result, Feathr was likely leaving over $35,000 in reimbursements unclaimed each year, while facing potential compliance risks from not informing employees of their state benefit rights. The team needed a solution that could simplify leave management, ensure compliance, and elevate the employee experience - all without adding headcount.

Solution

Aidora’s comprehensive platform was the perfect alternative to expanding their HR team.

By implementing Aidora as their first-ever leave management system, Feathr automated its leave workflows and began taking advantage of state paid family leave programs immediately - no in-house expertise required.

Aidora’s intuitive workflows guided both HR and employees through each step of the leave process by state, while automating complex payroll coordination between company pay and state benefits.

“Thanks to Aidora, we’ve completely transformed our employee leave experience. We now manage complex processes, documents, and tasks with so much more ease that the entire experience feels seamless on both our end and the employees' side. Our employees constantly compliment us on how responsive, supportive, and informed we are, providing them with comfort and care during some uncertain times in their lives.”
Kaitlyn McGowan, Director of Human Resources @ Feathr

Results (Client-Provided)

Since adopting Aidora, Feathr has successfully claimed 100% of eligible state paid family leave benefits, recovering $30,000+ in payroll costs that were previously unutilized.

The results speak for themselves:

• 4.5x ROI in the first year

• Fully compliant, scalable leave process

• Improved employee satisfaction and confidence in HR

Looking Ahead

Feathr plans to continue expanding its use of Aidora’s pay coordination tools, including new functionality to track actual payments versus estimates and calculate adjustments directly within the platform.

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